KTP Associate – International Marketing & Operations

£39,000 - £45,000

London, Greater London - 24 months

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Job description

This is an exciting collaboration between London Met’s Guildhall Business School and Mahogany to gain extraordinary experience transforming a fast-growing independent music business based in Shoreditch, London.  With the successful candidate, London Met and Mahogany are embarking on a forward-thinking Knowledge Transfer Partnership (KTP). The vision is to rapidly grow and extend the Mahogany brand as the music industry evolves, with an emphasis on international expansion.

Our aim is to design and implement an informed, forward-thinking and effective managerial infrastructure to deliver on Mahogany’s global strategy. This individual, supported by London Met, will deploy focus, insight and relevant experience to meaningfully drive Mahogany forward as they scale into new and emerging markets delivering IP, revenue and growth as Mahogany continues to grow into a renowned global music brand, competing with the fastest growing businesses in the music industry. You’ll be supported by experienced academics at London Met as well as Mahogany’s own team of subject matter experts.

Key objectives:

benchmarking against comparable brands to identify best practice management techniques
ensuring globalisation strategy is fit-for-purpose, sets realistic KPIs, and is achievable alongside BAU
leveraging current business model to maximise cross-selling opportunities
identifying new markets to create content and distribution channels, increasing sales and driving brand awareness globally
planning for future growth opportunities, including Web 3.0 and AI

Project description

Main tasks include:
1) to transform, scale and internationally expand a fast-growing creative SME in the global music industry
2) to implement a best-in-class professional business model, enhanced brand, benchmarked managerial structure and improved leadership capabilities, whilst retaining authenticity, independence, and humility
3) support delivery of the globalisation strategy into India

Planning/Project Management/Specialist knowledge
• analyse data to benchmark against comparable brands (e.g., Virgin) and industry competitors (e.g., Universal Music) to identify best practice management techniques and marketing models such as life cycle customer retention to professionalise operations and increase effectiveness
• refine the KTP workplan to ensure it is fit for current business priorities and will deliver required results
• effectively manage the delivery of the KTP project, liaising with all stakeholders as required and producing reporting documents for Local Management Committee meetings
• monitor project expenditure according to budget

Analysis / Strategy Development
• analyse industry trends to inform globalisation strategy
• spot opportunities and make considered recommendations on viability of new markets/verticals
• interpret and present statistical information to generate clear, insightful analyses from data
• ensure the globalisation strategy is fit-for-purpose, sets realistic KPIs, and is achievable alongside business-as-usual
• identify new global markets e.g., India to create content and distribution channels, increasing sales and driving brand awareness globally whilst maintaining brand integrity
• work with international stakeholders to ensure buy-in to globalisation strategy
• negotiate with partners to deliver globalisation plan

Marketing / Communication / Networking
• leverage the two current audiences (B2B and consumers via third party distribution) to maximise cross-selling opportunities
• collaborate with colleagues across the business to ensure marketing opportunities are identified, are targeted to the audience and meet business requirements to support scaling
• ensure brand integrity is maintained as company scales
• present regular reports, updates, and case studies to company to transfer knowledge and embed within the organisation
• produce clear audience appropriate digital content to support marketing activities
• work with colleagues across the business and academic supervisory team to inform decision-making

Training Delivery
• develop capabilities of the leadership team to enable them to successfully navigate rapid growth – organise coaching and development workshops with the support of the academic team
• contribute to knowledge transfer activities at the university (journal papers, deliver seminars)
• attend industry or academic conferences to disseminate knowledge

Decision Making / Process Development/Problem Solving
• plan for future growth opportunities, including Web 3.0 and AI, futureproofing Mahogany
• embed new processes across business to ensure knowledge transfer
• identify and mitigate and risks to successfully completing the project and in the post-project plan
• keep an accurate and up to date risk register

About the business

Mahogany is a cross-media music brand, boasting a large global audience of highly engaged music enthusiasts. Over the past 10 years, Mahogany has established itself as a key tastemaker and respected a&r source through carefully curated content, licenses, events and multimedia activations. Mahogany delivers bespoke partnerships between Talent and Brands, working with leading brands and charities including LVMH, Apple, Samsung, Jaguar, Disney, Marriott, BMW, British Red Cross and many more.

Creative

International Marketing & Operations

BA/BSc/MA/MSc/MBA/PhD Marketing, Business, Management

20 March 2024

24 April 2024

6 May 2024

24RKE0202


This is an exciting collaboration between London Met’s Guildhall Business School and Mahogany to gain extraordinary experience transforming a fast-growing independent music business based in Shoreditch, London.  With the successful candidate, London Met and Mahogany are embarking on a forward-thinking Knowledge Transfer Partnership (KTP). The vision is to rapidly grow and extend the Mahogany brand as the music industry evolves, with an emphasis on international expansion.

Our aim is to design and implement an informed, forward-thinking and effective managerial infrastructure to deliver on Mahogany’s global strategy. This individual, supported by London Met, will deploy focus, insight and relevant experience to meaningfully drive Mahogany forward as they scale into new and emerging markets delivering IP, revenue and growth as Mahogany continues to grow into a renowned global music brand, competing with the fastest growing businesses in the music industry. You’ll be supported by experienced academics at London Met as well as Mahogany’s own team of subject matter experts.

Key objectives:

benchmarking against comparable brands to identify best practice management techniques
ensuring globalisation strategy is fit-for-purpose, sets realistic KPIs, and is achievable alongside BAU
leveraging current business model to maximise cross-selling opportunities
identifying new markets to create content and distribution channels, increasing sales and driving brand awareness globally
planning for future growth opportunities, including Web 3.0 and AI