Tech start-up Frog Systems has been given the go-ahead for a quarter of a million-pound project with the University of the West of Scotland (UWS) to use Artificial Intelligence and advanced data science techniques to accelerate the development of its pioneering mental health and wellbeing platform.

Announced during Mental Health Awareness Week, the 30-month project is part of a Knowledge Transfer Partnership (KTP) funded by UKRI through Innovate UK, the UK’s innovation agency. The KTP will link Frog Systems with a recently qualified computing graduate who will be based at the company and ongoing academic support from a team of academics at UWS, led by Professors Naeem Ramzan and Zeeshan Pervez from the School of Computing, Engineering, and Physical Sciences. UWS is #1 in Scotland and one of the leading universities in the UK for the size of its Knowledge Transfer Partnerships portfolio.

Phil Worms, CEO of Frog Systems, said, “Demand for the mental health and wellbeing support our platform offers is increasing and this partnership will bring new knowledge and skills to our business to position us for rapid scale-up. The ability to embed AI and Machine Learning will make the platform more responsive for users and give our clients even greater insight into how they can allocate resources to provide support.”

Frog Systems’ unique online platform showcases videos of people sharing their life experiences to direct users to support services. Over the next two and a half years, UWS will help Frog Systems develop its content streaming capabilities through an intelligent recommendations engine and dynamic video content delivery process. Currently, users are matched to resources by keywords they physically type in.

Dr Stuart McKay, Senior KTP Manager at UWS, said, “As an employer committed to the health and wellbeing of our staff and students, Frog Systems’ message is one that resonates with us. Our award-winning AI and Machine Learning knowledge are being applied to develop the next generation of Frog Systems’ wellness software platform; streamlining both content production and service delivery, providing greater insight for platform adopters and, critically, an enhanced end-user experience.”

Frog Systems is based at Bellahouston Business Centre in Glasgow. The KTP project with UWS has been welcomed by the local MP.

Commenting, Alison Thewliss MP said: “It’s great to see local business Frog Systems teaming up with the University of the West of Scotland to further enhance its mental health and wellbeing services.

“For many of us, the pandemic has changed the way that we work, with more time spent away from family, friends, colleagues, and stakeholders. Platforms such as that being developed by Frog Systems seek to ensure that people can communicate more easily and effectively, and that tailored support packages can be offered to the individual.

“These emerging technologies are very welcome, and it’s especially encouraging to see this announcement coming during mental health awareness week.

“I wish the company all the very best in their future endeavors and look forward to visiting them at some point in the future.”

Knowledge Transfer Partnerships aim to help businesses improve their competitiveness and productivity through the better use of knowledge, technology, and skills within the UK knowledge base.

Dr Gerry Black, the Senior Knowledge Transfer Adviser at KTN, said: “I am delighted to have supported Frog Systems to win KTP funding and am excited to see them working with their partners at UWS to embed artificial intelligence into their video-led wellness platform.”

Earlier this year Frog Systems helped client Sussex Cricket score a world first as it became the first professional sports club in the world to launch a community mental health and wellbeing platform. The KTP project will develop the platform further as a fully integrated service offering for commercial, government, and not-for-profit organisations in the UK and internationally.

For more information on Frog Systems, please visit

This partnership received funding from InnovateUK.

Funding competitions for KTP and Management KTP are open throughout the year. More information here.

For more about KTP at UWS:

For more about KTP in general:

Visit the latest KTP Associate jobs, see here. 

more Insights


Embedding advanced artificial intelligence (AI) capability to develop digital coaching with a KTP Project

05 April, 2023

With KTP project funding KultraLab® will take on an experienced PhD level Associate from the Univer...

Read More

Business advancement with AI made possible through KTP

24 March, 2023

Artificial Intelligence (AI) technologies are transforming the way we live and work and driving real...

Read More
Women in KTP

Stories from Women in KTP: the Power of Collaboration

07 March, 2023

From footwear to cell culture, kit homes to biotech, we hear from women leading innovation-focussed ...

Read More
Women in KTP

Stories from Women in KTP: celebrating International Women's Day

28 February, 2023

The power of collaboration: in the first of our mini series, we hear from leading business women abo...

Read More

Collaboration drives innovation - discover more about Knowledge Transfer Partnerships

27 February, 2023

Innovation is the beating heart of progressive, successful companies; so making it happen is key. &...

Read More
KTP Awards 2022

And the Winners are…

14 October, 2022

Thank you to all who joined us both online and in Liverpool for a dazzling ceremony at St. George’...

Read More