We’re delighted to see the launch of Reveela, the result of a successful KTP between Distinctive Publishing and Durham University. The project was at the centre of a major change to the business, implementing completely novel thinking and technology in a rapidly developing area.

Here’s the press release from their launch:


The world of publishing has advanced light-years with the launch of a visionary networking platform christened Reveela.com

The revolutionary hub gives the media, publishing and business sectors access to the unbridled data-crunching power of artificial intelligence – and the resultant precision-targeting that ensures each and every dispatch hits its mark.

Founder and CEO John Graham said: “Reveela’s brain can process huge volumes of data in seconds to generate insights at speeds that aren’t humanly possible.”

Four years in the making, Reveela’s unique selling point is its ability to actually evaluate the media landscape as a whole, and actually understand the information running through its veins. The more users interact with it, the more it understands and directs.

The ability to distinguish who is talking about what and where – globally – perfects the art of targeting the right journalist, publication or social media influencer with the right material. The impact of being timely and relevant content served to specific audiences.

“The English language is incredibly complex and getting Reveela to understand context and syntax and therefore the true intent of a communication has been incredibly challenging,” said John.

Reveela’s cognitive abilities lie in its creation of multiple neural networks, a series of algorithms that mimic the operations of a human brain to recognise relationships between vast amounts of data”.

“That means it can distinguish topics and mode of thought quite easily and at massive speed and scale, ultimately making connections and suggestions based purely on relevancy. It has taken a couple of years and a corpus of data points that stretches into the millions.”

Their revolutionary algorithms christened AGNES, WINNI, LINN and FRANCIS were named after the loved ones that the founding team lost during their research which was developed in tandem with The Institute of Advanced Research in Computing at the University of Durham, and supported by Innovate UK.

The Reveela team – itself boasting post-grads in the fields of AI and software engineering, graphic design and even physics – realised that a tremendously fine system of classifications was the key and now runs through more than 500 possible classifications within a few seconds of a new article being uploaded.

Having distilled the meaning and intent of the article it swiftly identifies who else is discussing that topic across the full media spectrum; providing publishers, marketers and journalists immediate channels to generate interest in their content in seconds.

Kerry Veitch, co-founder of Reveela, said: “With the rise of digital media, it has become impossible for a person to manually identify and share their information across all relevant outlets. The content creation industry has billions of outlets and it grows noisier by the day. Now Reveela can do the heavy lifting for you in an instant – it can observe, interpret, evaluate and, yes, make decisions at an almost incomprehensible speed. Reveela never stops evolving and learning for itself …. Actually understanding the world around us”.

Going forward, John and Kerry plan to get Reveela well-rooted in the UK, before growing their global ambitions wherever the English language is spoken. After that, the system will be translated into other languages.

“This is just the start,” said John. “The potential for Reveela is enormous and providing publishers access to new digital tools to grow their business models while reducing their carbon footprint associated with traditional publishing.”

Prof. Boguslaw Obara, professor of image informatics at the School of Computing, University of Newcastle, welcomed the fact the system had gone live: “It has been my pleasure to be a part of an academic team supporting the generation of Reveela.

“One of the challenges we had to overcome in this project was data preparation, which is a crucial step for enabling data science teams at Reveela to find, prepare and share complex data for their integration, analytics, and data science use cases.

Reveela’s publishing ecosystem has the potential to reinvigorate the publishing industry’s approach to the launch of digital content and engagement with new readers.”

Ian Blakemore, Knowledge Transfer Adviser for KTN added

‘Working with The Reveela Project and Durham University was at the centre of a major change to the business, implementing completely novel thinking and technology in a rapidly developing area.’


Want to collaborate with academic experts to solve your business problems? Discover how to start your own KTP here

Want to lead an innovation project working as a KTP Associate? Find out more about the role here and see the latest vacancies here.













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